Client: Broom Street Theater
AD: Kevin Wade (Planet Propaganda)
This screenprinted poster advertises a play about the University of Wisconsin student, Audrey Seiler, who went missing in 2004, triggering an expensive search for both Audrey and her abductor. After many man-hours and even more dollars were spent, it turned out that Seiler had invented the entire affair in an attempt to get the attention of a beau. Down the rabbit hole.

